The Pitch

THE PITCH Business Plan Competition

*Sponsors for The Pitch January 26, 2022

Update December 6, 2021– Entries for ‘The Pitch’ are now closed. Thank you for your submissions. Business Advisors are now reading all plans and deliberating on the top 5 finalists. Stay tuned for the announcement: December 15, 2021.

 Submission deadline: November 30, 2021. Grand Finale: January 26, 2022

This is your chance to showcase your Elgin County business or business idea for a chance to win our grand prize package valued at over $25,000* in cash and in-kind prizes.

About the competition:  Start-ups and expanding businesses across all of Elgin County are encouraged to submit their business plans for a chance to win thousands of dollars in cash and in-kind prizes generously donated by many local sponsors. The top 5 finalists are invited to pitch their business plans to a panel of judges at a “dragon’s den” style grand finale  where one winner is selected.

For more information or contest entry contact Business Advisor M​​ark Masseo
Cell: 519-319-7625| Office: 519-633-7597 x462 | Email:

Past winners are:

2015   Sarah Foshay, Smart Dental Hygiene
2016   Ryan and Krista Harris, Century Chocolates
2017   Jane and Chuck Magri, Wildflowers Tea
2018   Doris and Gabriel Chordekar, Shebaz’s Shawarma
2019 Maria Fiallos Castillo, Streamliners Espresso Bar (& Jade Rogers of
           Timbernook Elgin on winning the County of Elgin cash prize)