The Pitch

‘The Pitch’ is an annual business plan event to showcase your Elgin County business or business idea for a chance to win a grand prize package of cash and in-kind prizes to support your venture. We are now accepting business plans for the next ‘The Pitch’! 

Call For Business Plans (*your Business Plan IS your application/entry*): Deadline is November 30th, 2022 at 4:00 pm

About the competition:  Start-ups and expanding businesses across all of Elgin County are encouraged to submit their business plans for a chance to win thousands of dollars in cash and in-kind prizes generously donated by many local sponsors. The top 5 finalists are invited to pitch their business plans to a panel of judges at a “dragon’s den” style grand finale  where one winner is selected at The “Pitch” Finale, scheduled for: Wednesday January 25th, 2023, 6:00pm, at The Princess Playhouse Theatre in St. Thomas.

WHO IS ELIGIBLE? Anyone in St. Thomas or Elgin County who can submit a comprehensive business plan including financials for either a new or existing or expanding business. Any age is eligible.

WHAT IS THE PRIZE? $30,000 in combined cash & in-kind prizes for the one grand prize winner! This is our biggest prize package yet with half of the prize winnings being CASH! $250 cash each for the 4-runner’s-up! Every finalist wins!

HOW DO I SUBMIT MY PLAN? Email:, we will reply with confirmation of receipt.

CAN I GET HELP IN ADVANCE? Yes! We actually recommend it! Our team of advisors are here to assist you in your business plan development and answer your questions. We also have templates to use to guide you through the writing process. Click here for our staff contact page.

For more information or contest entry contact Sarah Foshay:
Cell: 548-888-EBRC | Office: 519-633-7597 x328 | Email:

Past winners are:

2015   Sarah Foshay, Smart Dental Hygiene
2016   Ryan and Krista Harris, Century Chocolates
2017   Jane and Chuck Magri, Wildflowers Tea
2018   Doris and Gabriel Chordekar, Shebaz’s Shawarma
2019  Maria Fiallos Castillo, Streamliners Espresso Bar (& Jade Rogers of
           Timbernook Elgin on winning the County of Elgin cash prize)     

2022 Markus Hawco, The Ice Box         (watch this full episode here The Pitch March 9, 2022 )

A post-event recording of ‘The Pitch’: March 9, 2022 is now available c/o Establish Media (our streaming host). Watch now by clicking HERE.