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Unpredictable Sales Challenges

Unpredictable Sales Challenges

Episode Aired On July 17, 2025

🍻 Unpredictable Sales Challenges with Caps Off Brewing

In this episode, Tara McCaulley from the Elgin Business Resource Centre sits down with Fran and Rick Dunseith from Caps Off Brewing and Grayden Laing from Establish Media to talk about navigating unpredictable sales challenges. When things get tough, how do you keep going and stay creative? This episode is all about resilience, mindset, and staying connected to your community.

💡 What You’ll Learn:

– Why being quick on your feet and trying new things matters
– What it really looks like to pivot over and over again
– How challenges help you avoid getting too comfortable
– The importance of mindset and mental health as a business owner
– How to get back to basics and tune into what your community truly needs
– Why it’s important to support other businesses
– The difference between what your customers want and what you think they want

👥 About Our Guests:

Fran and Rick Dunseith are the owners of Caps Off Brewing, a craft brewery in downtown St. Thomas known for their high-quality, locally sourced brews and welcoming atmosphere.

Grayden Laing is the owner of Establish Media, a creative agency that helps organizations and entrepreneurs stand out online with expert photography, videography, drone footage, motion graphics, and live-streaming services.

🎧 Listen in for an honest conversation about the highs, lows, and lessons that come with running a business.