Picture this: you’re sitting in the arena or at an outdoor practice, gearing up for the new sports season filled with games, tournaments, and long drives. As chilly weather approaches, imagine your team logo stitched onto a cozy custom toque, a fun quote printed on a coffee mug that brings smiles, or, my personal favorite, an embroidered picture of your dog on a soft, comfortable sweater. The best part? Someone inevitably asks, “Where did you get that? I love it!” These are exactly the kinds of moments Robin aims to create: products that are memorable, meaningful, and perfectly branded.

At Long Dog Design and Apparel, everyday items are transformed into works of art. Each piece reflects Robin Kicksee’s attention to detail, creativity, and genuine care. These qualities have earned her the trust of local businesses, nonprofits, and community organizations.

The business was founded to meet a growing community need: providing accessible, high-quality promotional products with no minimum order requirements. Over the years, Robin has embraced innovation, using technology to enhance her offerings while staying hands-on to ensure every design translates perfectly onto apparel and other items. By sourcing Canadian-made products, clients gain unique, premium options that celebrate local craftsmanship and help their brands stand out.

Every client has a story and each one is heard. Whether by phone, email, or in person, she works closely with each client to understand their goals and audience. From functional items like pens and drinkware to custom apparel and promotional gifts, her team helps businesses maximize every marketing dollar. Special pricing is available for nonprofits, and there’s joy in seeing products spark conversation, build connections, and leave a lasting impression.

Sustainability is at the heart of the business’s vision. Eco-friendly, responsibly sourced, Canadian-made items allow clients to promote their brands while supporting local industry. The company partners with Maid for Mutts, turning leftover materials into upcycled clothing with proceeds benefiting local animal rescues, transforming potential waste into meaningful impact.

One of her most memorable projects involved a fundraising campaign for a local family whose son required out-of-country medical treatment. Collaborating with the community, Robin designed and produced hats, shirts, sweatshirts, and tote bags with custom graphics. These items were sold across towns, raising essential funds and bringing people together. “Seeing the community unite over these products, knowing we helped make a difference, was unforgettable,” she reflects. This initiative not only provided financial support but strengthened community bonds, showcasing the power of personalized merchandise to drive positive change.

Robin offers practical advice for businesses considering promotional products, or starting up:

• Set a budget and know your audience to ensure every product makes an impact.
• Maintain consistent branding across all items to strengthen identity.
• Choose quality products that customers will use and remember.
• Collaborate with experts to turn ideas into effective, finished products.

For support and resources, see how the Elgin Business Resource Centre helps local entrepreneurs. To explore custom products, visit 43 Talbot St W, Aylmer, call (226) 235-2522.