It is almost here! The Pitch is back and after 11 years, it remains one of the community’s biggest nights for local business! On February 4, the St. Anne’s Centre in St. Thomas will light up once again cheering on entrepreneurs as they take the stage to share their dreams.
Doors open at 5:30pm and the show begins at 6:00pm sharp, so grab your seat early and settle in. For those who have never experienced The Pitch before, it’s a night where aspiring and established entrepreneurs stand before a panel of judges, sharing the ventures they’ve poured their hearts into, competing for $50,000 in cash and in-kind prize package. And of course, The Pitch would not be possible without our amazing sponsors who champion our local business community. Their support will be celebrated throughout the lead-up and during the show itself.
This year’s finalists are a remarkable reflection of the innovation and passion that defines St. Thomas & Elgin County. Each one brings something unique to the stage and to our local business community.
Burkes Market Produce of St. Thomas isn’t just a place to shop, it’s a space where neighbour’s connect, small producers grow, and the local economy thrives. They are committed to upholding the values and quality that have made this market a cornerstone of the community for generations.
Not Ordinary Chips from Aylmer, are reimagining snacking entirely by using air-popping instead of deep frying to create light, flavourful chips made with real ingredients, ancient grains, and naturally crafted seasonings. Clean eating meets crave-worthy.
Plack Performance Lab in Dutton, is raising the bar for youth’s baseball and softball training. Founded by an NCAA Division I athlete and Certified Strength & Conditioning Specialist, they deliver elite, science-based skill development and strength training with a passion for helping athletes ages 6-18 reach their full potential.
Redemption Tent Events of St. Thomas brings unforgettable events to life across Southwestern Ontario. From weddings and corporate functions to community festivals and celebrations of life, they provide high-quality tents and event rentals that transform gatherings into seamless, memorable experiences.
And then there’s The Atrium. Located in St. Thomas, The Atrium is a coworking space; reinvented. It’s the office and conference space your business needs to succeed. The Atrium has bright lounges, workstations and meeting rooms so you can collaborate, be inspired, and get productive.
For months, these finalists have worked incredibly hard to reach this stage, and on February 4, they’ll step onto the stage to share their ideas with a full house and a panel of expert judges.
Before the pitches begin, guests can enjoy complimentary food from Taco House Co and dessert from Honey Cake Pastry, along with a cash bar for those who would like a drink while they enjoy the show.
If you need a sense of the impact The Pitch can have, just ask Heather Harris of Evelyn’s Sausage Kitchen, last year’s winner. “Participating in ‘The Pitch’ event has greatly amplified our local exposure, allowing us to connect with the community while also networking with other fantastic businesses (and finalists). This experience has not only showcased our brand but has also fostered invaluable relationships that will help us grow and meet our goals for the future of Evelyn’s Sausage Kitchen.”
Tickets are free, but seats disappear quickly every year. To be part of the excitement, we encourage you to reserve your spot now. Doors open at 5:30pm and the show starts at 6:00pm sharp.
Reserve your tickets here: https://ThePitch2026.eventbrite.ca
We cannot wait to see you on February 4. Support the entrepreneurs in your business community by cheering them on; it is going to be an incredible night!

